Google Analytics Consulting
Do you find yourself wading through countless Analytics reports, but still not being sure what they all mean? Do you have Google Analytics installed on your site, but aren’t sure whether you can trust the data?
We break down our Analytics Consulting Services into two parts:
- Is Analytics installed correctly?
- Are all the relevant filters set up?
- Site scan to see if all pages have the correct code.
- Are the correct goals and funnels set up?
- Is ecommerce tracking set up correctly?
- Custom segments
- Identifying objectives and goals for your site
- Analysing the impact of PPC and SEO
- Keyword analysis to drive search activity
- User behaviour
- Customer journey analysis
- Internal site search analysis
All of this adds up to a process which gains you a clear picture of your site visitors and their behaviour. Ongoing Analytics analysis should build up the basis for ongoing inprovements throughout the whole marketing mix and can be invaluable for determining future marketing strategy.