So, the Google Analytics team have added yet another new feature: In-page analytics. This is essentially an overlay on the page you are checking analytics for, which shows the percentage of clicks each link on the page gets.
You can also filter these results using advanced segments, so you can check clik through rates by different traffic type, say natural search traffic versus PPC. Check Google’s Vid below to see more.
I’m not sure whether this will replace traditional heatmap tools like Clicktale for some things, but a good start.
You can also check their original blog on In-page Analytics here.
Google Analytics has just launched a great new tool, which is simple but effective. The status dashboard is a quick page which will be the first referral if any major errors or access issues happen on Analytics:
The tool shows useful stuff like whether data is actually being currently collected, whether the API is working and so forth. You can even sign up for an RSS Feed of the info.
Go check out the page here: http://www.google.com/analytics/status#hl=en_GB
Interestingly, insightr rates Yahoo 78.8% to Google’s 52.7%, with the rating being on features and support.
As someone who at the mooment uses Google Analytics on a daily basis, the points that really stood out to me are:
- Google Analytics only integrates with Adwords and Adsense, whereas Yahoo API integrates with Adwords, MSN Adcenter (Bing) and of course Yahoo Ads.
- Yahoo allows 10 definable campaign parameters to Google’s 5.
- Yahoo offers basket and cart abandonment stats whereas Google doesn’t.
- It looks like Yahoo provides some basic user metrics info which is fed from their user registration database, which could be interesting.
There are a whole load of other differences, but the above have prompted me to apply for a Yahoo Web Analytics account, which I’ll test on one of my own affiliate sites.
I foresee Yahoo being a possible alternative option for agencies and companies currently using Google Analytics, or a paid analytics application, so this could be an option we offer to relevant agency clients who would benefit from the differing features.
If anybody has experience of the two different systems and can offer a comparison, please do comment.