Optimiser or Optimizer? Will we all spell the American way soon?
So, here is something a few colleagues and friends have pointed out to me. We spell Site Optimizer with a “z” and not the English way with an “s.”
A fair amount of thought went into choosing the name before we started, and we concluded that Site Optimizer is a great company name and potentially a very good brand. One big factor in this was the fact that Google spells the name of its A/B Multivariate testing tool “Google Website Optimizer.”
Now a while ago I commented on an article by Patrick Altoft that says Google is trying to change the English language, and mentioned our company name. Someone called “Starstruck” replied thus:
“This is only my opinion, but I think youâ€™ve made an extremely poor decision. If I say to someone on the phone â€œI was thinking of using site optimiser dot co dot ukâ€ whoever on the other end is going to type in the UK spelling and youâ€™ve just spent brand building money sending traffic to a domain you donâ€™t even ownâ€¦
I also own a UK spelling site (searchengineoptimisation.org) without owning the Z, but given I own the correct spelling I am more than willing to give up the dyslexics and stupid, to ensure I rank well for â€œsearch engine optimisationâ€Â
I donâ€™t think a wrongly spelled word in your business name gives off a good impression at all. There is only a downside, with very little to gain from doing it. Not like there is going to be muchÂ search traffic for â€œsite optimizerâ€ in UK Iâ€™m guessing…”
Now our friend Starstruck obviously has a very strong view on the issue.Â I would be naturally inclined to disagree, as we do get UK traffic from search terms spelled in the US fashion, and the people we have come into contact with as a result have not been stupid at all. However, two questions remain:
1. Is the eminent Patrick right? Does Google have so much influence that we will all end up spelling like our cousins over the pond?
2. Should we have gone with a different spelling for the company name?
What do you think?