Site Optimizer -

Most people don’t like change, or are at least resistant to it. I try to avoid this attitude, but it can be hard in situations like this. I really liked the old Adwords keyword tool.

The UI was simple, it was easy and quick to get groups of nice juicy keywords out of it, and although I do use paid keyword tools like Wordtracker et al, I used the old free tool from Adwords a lot to start off keyword research. When the new version beta came in, I still clicked on the “old interface” link and used it. (I wonder whether the Adwords team ever tracked clicks on this link or usage of teh old tool in comparison).

Now that the new interface is out of beta, Google have scrapped the old version, and I’m not the only one who isn’t happy by the looks of things.

For the moment we don’t have much choice but to go with the new interface or move to some other tool. I’ll be sticking with it for the moment, as I do like the fact that the search results are now Google search only, rather than including search partners. this seems more logical.

Time will tell whether this update is superior, but hopefully the Adwords team will keep developing and maybe give access back to the old interface as well… Pretty please?